Astonous Ship

How GE Appliances Eliminated Manual Shipping Chaos, Without Leaving Salesforce

GE Appliances streamlined their high-volume shipping operations by automating FedEx and UPS label creation and tracking directly within Salesforce, eliminating manual processes and boosting fulfillment efficiency.

Client:
GE Appliances
Location:
US
Industry:
Manufacturing

About Customer

GE Appliances is a global leader in home appliances and large-scale distribution. Their order-fulfillment teams ship replacement parts, service materials, and product components daily through multiple carriers.

Client Challenges

  • GE Appliances required a way to automate shipping workflows inside Salesforce for their high-volume order operations.
  • Label creation occurred outside Salesforce, creating delays and disconnected data.
  • Tracking visibility was limited, forcing teams to manually check multiple portals.

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Solutions

  • Astonous Ship automated label creation for both FedEx and UPS directly within their order-fulfillment workflow.
  • Provided real-time tracking updates linked to each order.
  • Centralized the entire shipping lifecycle—labeling, tracking, reporting—into Salesforce CRM.

Results

  • Achieved a fully automated shipping workflow reducing operational time significantly.
  • Improved delivery visibility across teams.
  • Increased overall fulfillment efficiency and reduced manual errors.

60%

Reduction in Label Creation Time

100%

Real-Time Tracking Visibility

3x

Faster Order Fulfillment

April Synder

Salesforce System Manager

We implemented this shipping integration for both FedEx and UPS and it has been a game changer for our operations. It cut our shipping preparation time by more than half, significantly improving efficiency and workflow. The support team is truly five-star — they handled the entire setup seamlessly and are extremely responsive whenever assistance is needed. Their expertise and quick turnaround make the process effortless. We highly recommend this integration to any business looking to streamline shipping and improve overall productivity. Workflows Select a workflow from the dropdown menu and click Start. Select a workflow from the dropdown menu and click Start. Basic Approval Request Details Versions Status Published Publication Activity Last Modified Date 12/19/2025, 12:30 PM Last Modified By Support User Created Date 12/19/2025, 12:30 PM Created By Support User Locked for Updates No Ready to Publish Yes Content Slug ge-appliances

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